• Jason

Optically: Making Designer Specs & Lenses Affordable

The visually impaired among us who require prescription glasses know that they don’t necessarily come cheap. First, you’ll need to find the frame, choose the lenses and depending on your vision, you may require additional lens treatments. The price of a new pair of prescription glasses could easily cost anywhere up to $1,000 which can be a huge out of pocket expense if you don’t have a health fund.

In Australia, it’s estimated 12 million Aussies spend $860 million on specs annually, with 75% of these transactions taking place at an optical store. An increasing amount of Australian’s are now turning to online retailers in the hope of purchasing affordable prescriptions glasses, and there’s one brand answering their calls by offering frames and prescription lenses from AUD 29 and that’s Optically.

Buying glasses online does have several benefits such as the cost savings for the budget-conscious, convenience and of course hygiene in today’s germ conscious world. However; the sceptics among us might be asking themselves is it safe? Will the frames suit me? Can I trust an online retailer to get it right? Optically has tackled all these concerns to offer a one-of-a-kind online experience which will have spec owners coming back again and again. Here’s why:

Frames: the online retailer offers Australia’s largest range of optical frames ranging from budget to high-end designer frames and sunglasses. Frames from Safilo Group’s 150 brands including Fendi, Carerra, Marc Jacobs, Hugo Boss, Calvin Klein, Jimmy Choo and many more are available.

Prescriptions: Getting the prescription right is easy, simply upload a copy of your current prescription. Optically also offers a wide range of lenses catering to all prescriptions including single vision lenses, bifocal and multifocal lenses, along with additional coatings. All lenses come with a 100% quality assurance guarantee.

Style Conscious: Thanks to modern technology, choosing a style to suit you has been taken care of with the brand's world-class virtual mirror. The online tool allows you to try on any pair of glasses or sunglasses by uploading or taking a photo of yourself. The tool then incorporates the sunglasses into the image removing the guesswork. Optically also allows its customers to try up to four pairs of prescription glasses at home before making a decision on the perfect pair.

Health Fund Approved: Optically is a registered optical provider with all Australian Health funds. Each pair of prescription glasses comes with an invoice along with all the information needed to make a claim.

Peace of Mind: For those worried about purchasing online, the brand also has an eyewear studio in Bondi Junction NSW where you can browse selections or take a pair of your glasses should you have any concerns about your lenses or frames.

Each pair of Optically glasses comes with a quality guarantee so they can be exchanged or refunded, and orders from Sydney or Melbourne are shipped within 24 hours. When combined with the savings and convenience, Optically makes buying glasses online a no brainer.

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