• Jason

Just What the Barber Ordered for Men

The barbershop trend is back and an increasing number of men lining up to get their cut. The cultural resurgence of men’s grooming is estimated to reach 26 billion by 2020, so it only makes sense that more hair care brands begin to introduce lines catering specifically to men.

Netherlands brand Keune has unveiled a new men’s label named 1922 by J.M Keune. The collection pays homage to the brand's founder, certified chemist Jan Keune who founded the brand in Amsterdam in 1922. Not only is the label named after him, but the packaging is also a nod to his old apothecary bottles which makes the collection appear masculine and on trend. Taking inspiration from its Dutch heritage, the range has been enriched with typically Dutch ingredients like nourishing hemp and strengthening Creatine.

The collection consists of a specially curated selection of hair care, styling, grooming and colour essentials, all featuring salon-grade solutions to equip barbers all over the globe with products that can be incorporated into the regiments of stylish men everywhere. The label consists of ten hair care products including shampoos, conditioners and treatments, three grooming products, four timeless styling products and six colour products.

Here are a few of the products in the range which I’m loving:

1922 by J.M. Keune Premier Paste This moulding paste offers an extra firm hold and a matte finish which suits my style to a tee! Use it to create structured or texturised looks. Apply to hair, mess up and off you go, it’s that easy. This paste contains Creatine known to increase moisture and improve volume, while Hemp enhances moisture retention. AUD 24.50

1922 by J.M. Keune Deep-Cleansing Shampoo This clarifying shampoo instantly removes product build-up leaving hair squeaky clean. It also contains Creatine and hemp to repair, improve volume, and lock in moisture. Bamboo extract has also been added to this product as it’s rich in Silica, an essential nutrient for healthier hair. What I enjoyed most about this product was it removed my hair products easily without my hair feeling dry. AUD 23.95

1922 by J.M. Keune Refreshing Conditioner Refreshing conditioner is just that! It has a refreshing cooling sensation from the moment it’s applied and smells minty fresh. This conditioner works to detangle and moisturise hair and tingles when it’s applied. It also features Creatine and Hemp, along with Peppermint and Menthol known to improve blood flow to hair follicles to prevent hair loss, neutralise oil production and prevent dandruff. A pleasant product which leaves hair feeling soft and well nourished. AUD 23.95

1922 by J.M. Keune hair care, styling and grooming products are available in-salons only. To locate your nearest stockist visit the Keune website.

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