New Joop! Is Just Wow!
Joop! is back in 2017 with a new fragrance, look and agenda. Introducing Joop! Wow! the latest scent for men created for the gent who’s determined, thrill-seeking and charismatic. The rebellious and free-spirited scent is masculine and a pleasant surprise from the house of Joop! which will leave you thinking….Wow!
Fragrance Name: Joop! Wow!
Notes: Violet leaves absolut, bergamot essence, cardamom essence, geranium essence, Vetyver SFE, Fir Balsam absolute, Cashmeran, Vanilla surabsolute, Tonka Bean absolute
Described as: a fresh woody scent, and this description is spot on. Wow! captivates the senses with its use of bergamot, cardamom and violet leaf from the first spray with its refreshing and spicy top notes. From here the scent takes you on an irresistible journey with the use of Fir Balsam, Tonka Bean and hypnotic vanilla. The scents base is woody and leaves an intoxicating trail of masculinity and intensity.
Wear it: Wow! has spring written all over it. The combination of freshness and woodiness means it’s suited to warm days and cooler evenings. I would describe the fragrance as being a well-matched scent to everyday occasions such as work and social weekend encounters. I would recommend wearing Wow! during the day.
Price: Joop! Wow! 100ml EDT $110. Available now from selected Myer department stores nationally along with selected pharmacies.
The verdict: Surprisingly good! While I usually associate Joop! Fragrances as quite young and sometimes overpowering, Wow! to me is fascinating. While it’s quite refined and grown-up, there’s also a jovial element to it which sets it apart. The fragrance bottle is quite mature and feels luxurious with its simplistic design, golden juice and black cap which wraps around the brands signature ‘!’
Wow! reminds me of my excitement when I first experienced Joop! Go in my early twenties. Similarly, there was nothing quite like it on the market which meant I needed to have it – this is how I feel about Wow!